Getting more referrals by being a Go-Giver – Bob Burg on the Becoming Referable podcast

Adopting the Go-Giver philosophy can be a powerful way to attract more referrals

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Using imagination and client feedback to build a service clients are passionate about

Feedback can help you refine your services to take clients from satisfied to raving fans. Just ask the guys who turned couch surfing into a multibillion dollar business.

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One conversation can change your client relationships – Todd Fithian on the Becoming Referable podcast

Strategies you can use to dig deeper in conversations with clients.

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Don’t be too clever in your marketing

The quest to make your marketing witty may cost you opportunities.

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Expanding your reach – Sheryl Garrett on the Becoming Referable podcast

Industry icon Sheryl Garrett describes how adopting a new model revolutionized her business and the industry.

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Taking baby steps toward your marketing plan

Updating your marketing can be easy. Just do it in small increments.

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The ins and outs of client feedback – This week’s Becoming Referable podcast

How can you go beyond client satisfaction and use feedback as a powerful business development tool?

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Solve their current problem

Sometimes you need to give people a little taste of your service to open their minds to the whole experience.

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Improving the client experience with the right technology stack – David Lyon on the Becoming Referable podcast

Creating a referable, differentiated service by having the right back office automation and systems.

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Does your value proposition attract clients?

Summary: Introduce yourself to future clients in a way that makes them understand that they need you.

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