When your best clients drive your practice,
attracting more of them is easy
Learn to get referrals the natural way
and revolutionize your business
Most of what you have heard about getting referrals
is incomplete, outdated, or wrong
Advisors don’t get referrals because they
have no formal plan to attract them
Steve Wershing is the best marketing mind in
financial planning. - Bob Veres (Publisher, Inside Information)
Introductions following our last client advisory board meeting represent almost $30 million in new assets.

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« Don’t should all over your clients | Main | Don’t ask for feedback if you’re not willing to change »
Thursday
Sep192019

Use the Hollywood Approach to be more compelling with clients – Kristina Paider on the Becoming Referable podcast

As you may have noticed, we’re big fans of story-telling which is why we are excited to welcome Kristina Paider on the Becoming Referable podcast to reveal all the secrets of story, the influence it has on our lives and careers, and how you can utilize story to be a more effective communicator.

KP has written Hollywood scripts and a best-selling book, and run marketing for a $10 billion global hospitality company. Her clients include luxury hotels, medical teams, researchers, artists, CEOs and high-performance individuals around the world. In studying the triumphs and adversity of characters in pursuit of their goals, both in fiction and in real life, Kristina has identified the universally accessible ways of tapping into your inner hero.

Kristina describes her Hollywood screenwriting career and relates that back to helping advisors tell captivating and relatable stories. We discuss how good story-telling can unveil clients’ goals and lead to deeper conversations. Kristina explains how The Hollywood Approach can make your stories memorable and help you be more persuasive. 

 Click here to listen; we welcome your feedback, as always.

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160 Allens Creek Rd, Suite 270, Rochester, NY 14618 | 585-381-2662

Home | Contact Us | Login | © 2013-forever, Stephen Wershing. All rights reserved.