When your best clients drive your practice,
attracting more of them is easy
Learn to get referrals the natural way
and revolutionize your business
Most of what you have heard about getting referrals
is incomplete, outdated, or wrong
Advisors don’t get referrals because they
have no formal plan to attract them
Steve Wershing is the best marketing mind in
financial planning. - Bob Veres (Publisher, Inside Information)
Introductions following our last client advisory board meeting represent almost $30 million in new assets.

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« The problem with individual feedback | Main | How to get your staff to go along with change – let them create it »

How to Leverage LinkedIn to Attract Clients – Ben Kniffen on the Becoming Referable podcast

On this week’s episode of Becoming Referable we welcome Ben Kniffen to discuss how to leverage social media platforms, specifically Linkedin, to attract prospects and transform digital relationships into real life ideal clients.

Ben is President and COO of LinkedSelling and President of The Elite Digital Group. He identified a need among small business owners to market themselves effectively in an ever-changing online landscape, and has now built a team of people helping clients to use online platforms like LinkedIn to successfully generate business.

In our chat with Ben we cover a lot of ground, from how to optimize your LinkedIn profile to generate traffic, to the advantages of paid social marketing as lead generation tool. We discuss ways to establish social media groups, and how to transition from these virtual groups to face-to-face events where you can start building relationships with those ideal prospects in person. Ben will help you understand the long game of marketing and why you shouldn’t rush to change your high level marketing strategies if the problem is actually that prospects are not moving from one stage to the next in your process. He provides actionable strategies may just inspire you to take meaningful steps you have been contemplating in your own marketing today.

Click here to listen; we welcome your feedback, as always.

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160 Allens Creek Rd, Suite 270, Rochester, NY 14618 | 585-381-2662

Home | Contact Us | Login | © 2013-forever, Stephen Wershing. All rights reserved.